Our Journey

ALPE Eyewear - Our Journey

We started ALPE Eyewear with a simple idea – to create premium sports sunglasses that combine performance, style and fair pricing. Today our eyewear is trusted by cyclists, runners, skiers and outdoor enthusiasts – from everyday athletes to world-class champions like Sebastian Samuelsson.

 

The Beginning – Stelvio 2021


ALPE Eyewear launched in 2021 with our first model, Stelvio. Built with lightweight TR90 frames, UV400 lenses and timeless Scandinavian design, Stelvio quickly became our signature pair for both road cycling and daily use.

Innovation & Expansion – Aspin and New Models

Following the success of Stelvio, we introduced Aspin in 2023, designed with enhanced fit and interchangeable lenses for different light conditions. Soon after came Aspin Lite, made for narrower faces, and Ramsau, versatile sunglasses for both training and everyday wear.

Partnerships & Elite Athletes

We are proud partners of Skiteam Sweden XC and the Swedish Biathlon Federation. Our sunglasses are worn by World Cup athletes and Olympic medalists – proof that ALPE Eyewear meets the highest demands in sport.

Designed for More than the Elite

ALPE Eyewear is not only for professionals. Our cycling sunglasses and running sunglasses are used daily by thousands of people who want both function and style. We believe premium quality should be available to everyone.

Looking Ahead

We continue to develop new lenses, materials and models to meet the needs of athletes and active people worldwide. Our mission remains the same – to deliver sports sunglasses that make a difference, whether you’re riding a gran fondo, running a marathon or enjoying a coffee in the sun.