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Alpe is thrilled to welcome biathlon champion Sebastian Samuelsson as our newest brand ambassador. His relentless drive and dedication to excellence perfectly mirror our commitment to high-performance eyewear. Sebastianâs choice of Alpe marks yet another endorsement from one of Swedenâs top athletes, reaffirming our place as a leader in sports eyewear.
Alpe Eyewear Partners with Cross-Country Skier Calle Halfvarsson. Calle will be using Alpe Eyewearâs sports sunglasses in his training, competitions, and even at the Olympics and World Championships. He chooses Alpe Eyewear to ensure better visibility and fit. An elite athlete needs the best equipment to achieve the best results, and Alpe is committed to providing Calle with exactly that.