ALPE x SKITEAM SWEDEN XC
As some of you may already know, we just signed a deal with Ski Team Sweden Cross Country federation.
The contract extends to a two year deal where Alpe Eyewear AB is a official supplier of sports glasses.
Athletes can choose Alpe as their preferred partner and we as a company are able to sign contracts with athletes in the teams.
This started as a joke, but quickly became reality when we had some discussions with athletes in the team before deciding to join the “pool”.
Our first athlete was signed late August, when super strong and nice guy Marcus Grate decided to join! Boy is that a force to be reckon with..
How cool is this ?! If you ask us, pretty damn cool.
It´s certainly a confirmation for us as a company, but also shows that if the glasses are good for the best skiers in the world – they will definitely be good enough for anyone!
We still have a lot more to show you guys concerning the Swedish Ski Team, none the less which athletes are joining together with Marcus!
Stay tuned for more news about this, and make sure to tune in on Viaplay this winter!